“Resources are acquired to meet the available need. Else they become idle.” I have spent over 18 years interacting with entrepreneurs, new startups and seasoned chief executive officers in charge of government institutions. As an entrepreneur myself, I have realized that the right mindset drives growth. One thing that I have learned which I want you to learn by heart for your career success is that “Resources are acquired to meet the available need. Else they become idle.” And so, as the saying goes, it does not matter how much resources you have, if you do not know how to…
#WayoftheGuerrilla marketing; market to many, sell to one, part 5 of 7
Take a closer look at figures 1 and 2. What do you see? In Figure 1, the salesperson is standing before one person. In Figure 2, the salesperson is standing before an audience in a conference room. What do you learn from these? Find a piece of paper and write your thoughts before proceeding. A sale is about closing a deal, exchanging money, or signing a memorandum of understanding. This is best done one-on-one. It is very difficult to sale for many people at the same time. The rule is: to sell to one. Market to many. Why? Marketing is…
#WayoftheGuerrilla for super sales – marketing your services, part 3 of 7
Are you an entrepreneur, professor, accountant or medical doctor? Regardless of your profession or career, where do you spend most of your effort? What choices are you making to create a marketing presence? One of the choices you can’t run away from is being a #WayofTheGuerrilla for your personal branding and marketing. You must be able to market your skills, value offering and or products in an innovative way despite the limitations your profession puts you in. You must be able to innovatively market. To do so, you need: Time You don’t just wake up and begin marketing and selling.…
Facts about Motivation
“Motivation is not about yelling or shouting at people or being annoyed and keeping quiet. Motivation is about providing a MOTIVE as to why you should do what you are doing.” As you go for lunch, think about what motivates you? The best motivation is from within. The motive to surprise oneself and break the ceiling. That is a result of a fine attitude. What is your attitude? Is it to find excuses why you cannot do it or why you can do it better?
#WayOfTheGuerrilla: what is your sales focus? Part 2 of 7
The kind of decisions you take can make or fail your business. As an entrepreneur, what is your focus? As a follower of the #WayofTheGuerrilla, for super sales, where do you put your effort? Regardless of business or professionalism, marketing and sales are one is the number one skill you need to develop in your life. When it comes to your career and business, where do you put a lot of strength and focus? PREVIOUSLY: #WayoftheGuerilla: Part 1 of 7 Selling on a shoestring budget Do you focus your business effort on generating sales, or cost–cutting, creating networks or breaking…
#WayofTheGuerrilla selling on a shoestring budget, part 1 of 7
As an entrepreneur or CEO, when it comes to running your business, where do you put a lot of priority? Do you focus on putting money on the table or removing money from the table? Putting money on the table is all about marketing and sales. Removing the money is about internal controls and procedures to minimize fraud and abuse. Both of these things are critical. But what do you focus on as an entrepreneur? For any business, I have got to understand that it is not about the lack of capital that makes businesses to stagnate, it is the…
